Welcome! I’m a design professional living in the Blue Ridge mountains of North Carolina. Explore the creative adventure I’ve been on for over 15 years.
Graphic design has been a passion of mine since high school. I’ve always been drawn to the details behind great creative—the typography, color, composition and thinking that make a piece work.
Since earning my B.A. in Graphic Design from Susquehanna University in 2010, I’ve grown across a range of creative roles, teams and projects, including leading work as an Art Director. What I enjoy most about design is the opportunity to solve problems creatively and build work that connects with an audience.
I find inspiration everywhere—from nature and movies to pop culture, museums and other designers.
Take a closer look below at where I’ve worked, what I’ve done and the experience I’ve built along the way.
iHerb
Digital Marketing Manager (Jan 2026 - July 2026)
After iHerb acquired Vitacost, my role shifted toward supporting the brand through the transition. Along with managing two junior graphic designers, I focused on customer-facing campaigns and promotions centered around the acquisition, collaborating closely with teams across both Vitacost and iHerb. I also led the creative handoff of our supplement packaging rebrand to iHerb’s production team.
Vitacost / Kroger eCommerce
Senior Digital Designer & Manager (2016 - 2026)
During this period, my role shifted from daily production toward brand development, integrated promotional campaigns and creative direction. I collaborated across teams to bring major tentpole events to life across multiple platforms, while overseeing web production and managing two junior-level graphic designers.
Vitacost
Senior Graphic Designer (2014 - 2016)
This role marked a major step forward in my career, expanding my responsibilities across both digital and print production. I began working on larger, cross-channel campaigns with greater visual continuity across multiple touchpoints, while also reviewing and approving production work from other designers on the team.
Weis Markets
Graphic Designer (2010 - 2014)
This was the start of my professional career, with a focus on print design ranging from packaging and in-store marketing to weekly circulars. As my experience grew, I began contributing to web projects and gained exposure to television commercial and photoshoot production.
BRANDING
I see branding as the foundation of effective design. Strong creative work requires understanding a brand’s goals and guidelines, then translating them into something that feels cohesive, relevant and engaging. Throughout my 15 years as a designer, I’ve worked within established brand systems, developed new guidelines and helped build new brands and branded campaigns from the ground up.
DIGITAL
Digital design has become an increasingly important part of my work, combining UI/UX strategy, cross-channel thinking and a strong understanding of how customers interact with brands online. I’ve designed and developed experiences across homepages, search results, product pages and paid media, while also art directing and producing static and animated creative for event-based campaigns.
MARKETING
My experience spans a broad range of marketing and promotional creative, including print, email, paid media, lifecycle communications and integrated campaign branding. Beyond execution, I’ve contributed to content direction and campaign development, helping shape how creative comes together across channels. Much of my work has involved collaborating across disciplines to connect business objectives, customer needs and brand strategy with stronger, more consistent creative execution.
Teamwork
Teamwork has been a consistent part of my career, from collaborating with fellow designers to working across departments and disciplines. I approach collaboration by listening first, communicating with clarity and providing thoughtful direction. The goal is always to create alignment, solve problems together and ensure the final work supports both the creative vision and the broader business objectives.
Adobe Creative Suite • Figma • Microsoft Office
Asana • Basecamp
Let’s stay connected.
Reach out about a project or collaboration.